Skip to main content Skip to footer


B2B Ecommerce Website Development

Wired In is a leading ecommerce web developer that is highly experienced in creating custom B2B platforms, helping companies to maximize their online sales potential. We work closely with you to understand your unique business needs and develop a robust B2B ecommerce site that streamlines procurement for your customers.

We build sites that allow you to give wholesale customers a self-service buying experience with full visibility into their orders at every step of the journey. Both retail and wholesale customers can be served from a single platform, and we can connect to existing apps and APIs that plug into existing workflows, meaning you don't have to start from scratch. Your business is protected from unauthorised access and malicious attacks with robust and multi-layered security.

We can use price rules to sell wholesale and offer price breaks and customer-specific pricing. Customers can be grouped together so you can set store behaviours for multiple customers such as price rules and discounts. Customer invoicing can be made easier for them to manage and pay invoices online, and we can provide the option for payment in instalments.

Our B2B Ecommerce Development Services

Custom Website Design
We understand that every business is unique. Our team of expert designers and developers create custom B2B ecommerce websites tailored to your brand and specific requirements. Whether you need a responsive design, intuitive user interface, or integration with existing systems, we have the expertise to deliver.

Integration Solutions
Seamless integration with your ERP, CRM, and other backend systems is crucial for efficient B2B ecommerce operations. We specialize in integrating these systems to ensure real-time data synchronization and improved workflow. So far, we have integrated with SAP Business One, Microsoft Dynamics Business Central, NetSuite, SysPro etc.

Mobile Optimization
In an increasingly mobile world, we ensure your B2B ecommerce platform is responsive and optimized for mobile devices. This enables your customers to access your platform from anywhere, at any time.

Security and Compliance
Security is paramount in B2B ecommerce. We implement robust security measures, including data encryption and compliance with industry standards like GDPR and PCI DSS, to protect sensitive customer data and maintain trust.

As your business grows, so should your ecommerce platform. We build scalable solutions with enterprise-grade technology that can adapt to increased traffic, products, and users, ensuring your platform remains effective in the long term.

Ongoing Support and Maintenance
We offer comprehensive support and maintenance services to keep your B2B ecommerce platform running smoothly. From software updates to troubleshooting, we've got you covered.

Troo Healthcare Client Testimonial

We've been working with Wired In Commerce for many years, helping us develop essential business management systems and website projects. They're not just skilled professionals but also amicable and earnest individuals. This blend of technical prowess and approachability has been a big reason for us maintaining the relationship for the long term.

John North, Troo Healthcare

B2B nopCommerce Websites

nopCommerce is an open-source ecommerce platform that provides excellent capabilities for B2B sales right out of the box, making it ideal for many B2B applications. It supports many features tailored for business buyers such as role-based access control, volume pricing discounts, and quotes that require approval workflows. Companies can create customer accounts with multiple users and set permissions for what each user can view and purchase.

Wired In are certified Gold Solution nopCommerce partners and we have worked on numerous B2B ecommerce sites built with it. The platform makes it easy to manage large catalogues of products with robust search and filtering tools. nopCommerce also enables seamless integration with ERP and CRM systems to share order and customer data across business systems. Its enterprise-level architecture provides the flexibility to customize the platform to specific business needs as well as the scalability to grow alongside increasing sales. With its B2B-focused functionality, integration capabilities, and extensibility, nopCommerce is an excellent choice for taking your ecommerce to the next level.

Talk to us today about your nopCommerce B2B website.

Key Features of B2B Ecommerce Sites

While B2B sites share some functionality with B2C platforms, they also have distinct requirements:

  • Role-based access and permissions: Allow account-specific pricing, catalogues, and workflows for different user roles like sales reps and purchasing agents.

  • Integration: Enable integration with ERP systems like SAP and Business Central so buyers can orders are directly submitted to your line of business application.

  • Contract pricing and quotes: Support complex pricing with volume discounts, negotiated rates, and quotes requiring approvals.

  • Self-service account management: Let customers manage multiple users, configure approvals, and access order history.

  • Sophisticated search and facets: Help buyers quickly find products with faceted navigation, custom keywords, and advanced search filters.

Key Benefits of B2B Ecommerce

According to a Forrester study, 74% of B2B buyers conduct at least half of their research online even if the sale is made offline. In the US alone, B2B ecommerce is expected to reach $2 trillion in sales this year (Digital Commerce 360). In the ever-evolving landscape of commerce, businesses are continually seeking new avenues to expand their reach and drive growth. B2B (Business-to-Business) ecommerce has emerged as a powerful solution for businesses looking to streamline their operations, enhance customer relationships, and tap into a global marketplace.

B2B ecommerce is not just a trend; it's a fundamental shift in how businesses conduct transactions. Traditionally, B2B transactions involved lengthy negotiations, paperwork, and in-person interactions. However, the digital age has transformed this landscape. B2B buyers now expect the same convenience, efficiency, and personalized experiences they enjoy as consumers in the B2C (Business-to-Consumer) world. Clearly, there is a significant B2B market online, but there are additional benefits alongside access to this growing market:

  1. Streamlined Operations

B2B ecommerce streamlines complex procurement processes, automates order management, and reduces manual errors. This results in improved efficiency and cost savings for both buyers and sellers.

  1. Enhanced Customer Experience

Personalised product catalogues, pricing, and self-service portals empower B2B buyers to find what they need quickly. This enhanced customer experience leads to higher satisfaction and increased loyalty.

  1. Global Reach

With a well-designed B2B ecommerce platform, businesses can transcend geographic boundaries and access new markets, fostering international growth opportunities.

  1. Data-Driven Insights

B2B ecommerce platforms offer valuable insights into customer behaviour, inventory management, and sales trends. These data-driven insights enable better decision-making and more targeted marketing efforts.

Headless B2B Ecommerce

Traditional ecommerce platforms are monolithic, meaning the frontend (what customers see) and backend (where data and business logic reside) are tightly integrated. While this approach can work well for many businesses, it can be limiting when you need to adapt quickly to changing customer expectations, integrate with various systems, or offer unique user experiences.

Headless ecommerce decouples the frontend and backend of your ecommerce system. It allows you to maintain your product catalogue, inventory, and customer data in a backend system while giving you the freedom to design and deliver the user interface (the "head") separately. This separation allows for more flexibility and creativity in presenting your products and services.

Benefits of Headless Ecommerce for B2B

  1. Customized User Experiences

With headless ecommerce, you can create highly tailored user interfaces to meet the specific needs and preferences of your B2B customers. Whether it's personalised product catalogues, pricing, or order management workflows, you have the freedom to design the ideal customer journey.

  1. Rapid Innovation

In a rapidly changing market, being able to adapt and innovate quickly is essential. Headless architecture enables you to introduce new features, experiment with different technologies, and implement design changes without disrupting the backend systems.

  1. Seamless Integrations

B2B businesses often rely on various backend systems, such as ERP, CRM, and inventory management. Headless ecommerce simplifies integration with these systems, ensuring real-time data synchronization and a unified view of your operations.

  1. Scalability and Performance

As your B2B business grows, headless ecommerce can easily scale to handle increased traffic and transaction volumes. You can optimize the frontend and backend independently to ensure top-notch performance.

  1. Cross-Channel Consistency

B2B customers interact with your brand across multiple touchpoints, from websites to mobile apps and even voice assistants. Headless architecture allows you to maintain a consistent brand experience across these channels, enhancing brand recognition and customer trust.

  1. Security and Compliance

With sensitive B2B data involved, security is paramount. Headless ecommerce enables you to implement robust security measures while maintaining control over your data, ensuring compliance with industry regulations.

  1. Content Flexibility

Beyond products and transactions, headless ecommerce gives you the freedom to manage and deliver content in a more dynamic and engaging manner, enhancing your overall customer experience.

Challenges to Consider
While headless ecommerce offers numerous benefits, it's essential to recognize that it may require a different approach to development and maintenance. Ensuring a seamless integration between the frontend and backend, managing content effectively, and selecting the right technology stack are some challenges to consider.

Is Headless Ecommerce Right for Your B2B Business?
The decision to embrace headless ecommerce for your B2B operations depends on your specific goals, technology infrastructure, and resource availability. It's a powerful solution for businesses seeking innovation, agility, and a competitive edge in the B2B ecommerce landscape.

To make an informed decision, talk to Wired In so we can help assess your needs and guide you toward the most suitable approach, whether it's headless or a traditional ecommerce platform. The world of B2B ecommerce is evolving rapidly, and embracing a headless approach could be your ticket to staying ahead of the curve.

B2B Ecommerce FAQs

  1. What is B2B ecommerce, and how does it differ from B2C ecommerce?

B2B ecommerce, or Business-to-Business ecommerce, refers to online transactions between businesses. It differs from B2C (Business-to-Consumer) ecommerce in that it involves businesses buying and selling products or services to other businesses, rather than to individual consumers. B2B transactions often involve larger quantities, negotiation, and personalized pricing.

  1. What are the key benefits of using a B2B ecommerce website for my business?

B2B ecommerce offers several advantages, including streamlined operations, enhanced customer experience, global reach, data-driven insights, and improved efficiency. It allows businesses to automate processes, reduce costs, and access a broader customer base.

  1. How can a custom B2B ecommerce website benefit my business over using a generic platform?

Custom B2B ecommerce websites are tailored to your specific business needs and branding. They provide a unique user experience, efficient integration with your existing systems, and scalability to grow with your business. Generic platforms may lack these tailored features and flexibility.

  1. What kind of integrations are essential for a B2B ecommerce website?

Essential integrations for B2B ecommerce include ERP (Enterprise Resource Planning) systems, CRM (Customer Relationship Management) software, payment gateways, shipping and logistics solutions, and inventory management systems. These integrations help streamline operations and ensure data accuracy.

  1. Is mobile optimization necessary for B2B ecommerce websites?

Yes, mobile optimization is crucial for B2B ecommerce. Many B2B buyers use mobile devices to browse and make purchases (61% of B2B buyers use mobile devices to research products according to Forrester). Ensuring your B2B ecommerce website is responsive and user-friendly on mobile devices is essential to capture this growing market segment.

  1. How can I ensure the security of my B2B ecommerce website and customer data?

To ensure security, employ robust measures such as data encryption, secure authentication, regular security audits, and compliance with industry standards like GDPR and PCI DSS. Additionally, choose a reputable hosting provider and keep software and plugins up to date. Naturally, Wired In can help you with all of this!

  1. What are the ongoing maintenance requirements for a B2B ecommerce website?

Ongoing maintenance includes software updates, security patches, performance monitoring, and regular backups. It's essential to keep your website up-to-date to address potential vulnerabilities and ensure smooth operations. Wired In offer support and maintenance services, please contact us if you’d like to discuss.

  1. How can B2B ecommerce websites leverage data-driven insights for business growth?

B2B ecommerce platforms collect valuable data on customer behaviour, sales trends, and inventory management. By analysing this data, businesses can make informed decisions, refine their marketing strategies, and identify opportunities for growth and optimization.

  1. How can I make my B2B ecommerce website more user-friendly for customers?

To enhance user-friendliness, focus on intuitive navigation, a well-organized product catalogue, personalised pricing and catalogues for customers, clear product descriptions, and responsive customer support. Conduct user testing to identify and address usability issues.

  1. Can a B2B ecommerce website handle large volumes of transactions and traffic?

Yes, a properly designed and scalable B2B ecommerce website can handle high volumes of transactions and traffic. Scalability is a key consideration during development to ensure the website can grow with your business without performance issues.

Ecommerce Sites From Wired In

How we use cookies

Learn more about how we use cookies to improve your experience.